Based on the Short Stories of Etgar Keret, and adapted for the screen by Etgar Keret and Director Tatia Rosenthal, $9.99 is a stop motion animated feature which offers slightly less than $10 worth about the meaning of life. Have you ever wondered "What is the meaning of life? Why do we exist?" The answer to this vexing question is now within your reach! You'll find it in a small yet amazing booklet, which will explain, in easy to follow, simple terms your reason for being! The booklet, printed on the finest paper, contains illuminating, exquisite colour pictures, and could be yours for a mere $9.99. This is the ad that alters the life of the unemployed 28 year old who still lives at home, Dave Peck.

In his struggle to share his find with the world, Dave's surreal path crosses with those of his unusual neighbors: an old man and his disgruntled guardian angel, a magician in debt, a bewitching woman who likes her men extra smooth, a broken-hearted man who befriends a group of hard partying two inch tall students, and a little boy who sets his piggy bank free. Their stories are woven together, examining the post-modern meaning of hope.