This TV series features a contest among top male models. First, there is an open call at a trendy hotel. Then, for four consecutive weeks, the hotties - powdered, coiffed and dressed by professional stylists - walk the runway in front of a live audience and the judges. Each week a winner is chosen. Then, in true beauty pageant tradition, the finale features the competition's four finalists modeling designer wear, and the new line of Ginch Gonch underwear. The winner gets a modeling contract with Ginch Gonch, a one year membership to a fitness club and the front cover of several magazines. The current season promises an even better crop of beefy and sculpted guys, as well as a new team of judges, who are tough on the competitors. Special guests include fashion magazine editors, cosmetic surgery aficionados and TV personalities. Add the charm of the loveable host Mathieu Chantelois and stylist guru Maha, and you're bound to enjoy a winning season.